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Fitness Centers Contact Us Today For a FREE Personal Training Diagnostic at Info@ThePTsource.com
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Fitness Centers Contact Us Today For a FREE Personal Training Diagnostic at Info@ThePTsource.com |
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Profits Right Under Your Nose! Posted on Apr 25, 2007 - 1:11PM Most fitness centers are so focused on driving membership sales, that they often overlook the profit potential of their current members. What do I mean, you ask? Take a look at your personal training revenue. If you are not meeting or exceeding your membership dues in personal training gross sales, you are missing out! Many fitness centers have not been able to “crack the code” of personal training, and as a result end up hiring independent contacted trainers believing that this is easier and that they could make more profit. This could not be further from the truth. If you put the same amount of effort as you do in membership sales into personal training sales, you have the potential to make you the same or more money due to its higher margins. The problem is that most fitness center managers and owners do not know where to begin; or get outdated personal training business systems; or worse, get second hand information about how to run an effective personal training program from their personal trainers. The solution is to purchase a personal training business system that fits all your needs. There are some generic systems out there in the industry, selling outdated and under effective methods and techniques for maximizing personal training profits. Look for personal training business systems that: Use a sales process that includes elements of communication and fitness to deliver an “experience” that the member wants to feel again and again. Teach personal trainers to get “hands-on” with their clients and communicate with visualizations for highly motivating workouts. Utilize a leads management system to keep a handle on all current and future sales opportunities. Teach personal trainers to actively engage members on the training floor in a non-intrusive manner, while setting appointments for future business. Use a sales process that ultimately leads the member to a buying decision on their own and not through price presentation pressure sales techniques. Develops the personal trainers with the skill sets that enable them to go above and beyond their client’s expectations. Avoid personal training business systems that: Have sit down consultations to try to “create a visual” without the member actually experiencing the feelings of going through a workout. Have personal trainers using clipboards and counting repetitions. Use any type of software programs that usually make the member feel like a lab rat. Still using fitness assessments/evaluations and orientations to funnel new and existing members into personal training Teach personal trainers how to handle objections and concerns Use “sign ups” or “informational seminars” to funnel members into personal training. Teach personal trainers to price present with “presentation binders”, instead of cementing a relationship. Do not have a guarantee of results. |
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