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Fitness Centers Contact Us Today For a FREE Personal Training Diagnostic at Info@ThePTsource.com |
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Are you the leader or just the personal training manager? Posted on Jul 14, 2008 - 8:53PM Are you the personal training leader or just the boss? Contributing writers: Brett Johnston, Mark Leeling & Randy Humola The leader of a football team knows how to use every player’s strengths. He also knows how those particular strengths used together will create something grand and spectacular. The leader of a football team knows every position that everybody has to play, and knows how the plays, player strengths and positions blend together to gain positive yards to score. They're actually called "quarterbacks" - but you know what I mean. When you can take all of these leadership elements and put them together, you have the makings of a high scoring football team. You have a team that knows their individual talents, knows their individual routes, knows each play for their position, knows how to play, knows the fundamentals and has mastered them, and knows their timing and when to incorporate everything - to create team harmony. And if the leader is prepared, in control, and respected, the results can be spectacular. If you're the leader of these people and these elements, it is imperative that you know how each player must perform, or you will fail. Same in personal training sales. All personal training managers and owners want their trainers to be a team. All trainers resist it, because they just want to sell personal training and train their clients -- but they often need their manager to make it happen. THE PERSONAL TRAINING TEAM SECRET IS: Everyone must know his or her own skill and know it perfectly. Until they know themselves, they can't play well, or work well with others. THE LEADERSHIP SECRET IS: To be able to extract the excellence of their trainer's performance combined with the excellence of their own performance. Often trainer’s don't live up to their potential and don't do their best, or they make mistakes along the way. This is where leadership can make it happen, or break it down and continue with less than stellar performance. THE LEADERSHIP REALITY IS: If you're a real leader, you can't blame the trainers for poor performance. You have to be the teacher, the director, the coach, and the encourager. On Sunday afternoon (and Monday night) football game, thousands of people pay to watch live or watch from their favorite spot, the players AND the quarterback perform. And at the end there is usually the victorious team trotting off the field (hopefully your favorite team) smiling and knowing they are one step closer to the Superbowl. You, as the spectator (the customer), paid for and saw a sixty-minute performance. But the outcome was not determined by their performance that afternoon. The outcome was determined long ago when they were practicing. If they didn't practice, their performance would not have been acceptable. Same with you. And the key is the message I'm trying to transfer. Leaders and a football team PRACTICED TOGETHER. It's the same in personal training sales & service. You can't just be the owner or the personal training manager. You also have to be the leader by example, and the coach who knows the game. In personal training sales & service this means go with your trainers. Make confirm & follow-up calls with them. Help them make more sales. Be their coach, not their boss. AEFG teaches managers to spend two hours a day developing the talents of your staff. Your time is as valuable as their time. Invest your time in getting ready to lead and coach your trainers. Invest your time in preparing your information for your trainers that they consider valuable. Spend the time wisely, by inviting existing staff to development sessions they need. Invest your time in your own personal development by studying attitude and encouragement as two of your self-determining factors of your success. Here are two more indicators you're on the winning path: 1. You're attractive. Not pretty. I'm talking about people calling you up on the phone because they want to work for you. Did you ever have a college professor that everyone would line up for and hope they made it into his class? The questions you need to ask yourself are: Who's willing to line up and wait for me? Who wants to play on my team? Who wants to sell & service personal training sessions for me? 2. Your former trainers stay in touch with you. People move on with their careers. I want anyone that leaves to say that you were the best coach, the best leader they ever had. You don't just win best coach -- you win the game of life. Boss or leader? Boss or coach? Boss or teacher? Boss or encourager? The choices are obvious as they are written. Your challenge is to make them a reality. I hope you do. |
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