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About AEFG



Who We Are
We are individuals that started in the industry more than a decade (15 years) ago as personal trainers. We then became Personal Training Managers and Regional Personal Training Supervisors for some of the highest grossing fitness centers in the nation. We have been mentored by the best in the industry, and have a desire to pass the same information on to fitness centers of all sizes and locations. We have been begged to go in and work for fitness chains, but desire to be on our own and be available to help fitness centers that would not normally have the luxury of being taught this information. It is our mission to get our personal training business system out to as many fitness centers to ensure that all personal trainers have the opportunity to be as successful as possible, in a field where there is too much attrition.

What We Do
Alter Ego Fitness Group provides the most advanced and sophisticated personal training system in the fitness industry, including cutting edge certification and specialty skill workshops.

Our system is used in the most successful personal training clubs in the nation. Our certification and specialty skill workshops will have you leaving with confidence and offer client sessions a different angle from that of the traditional training style still prevalent in the industry today.

We know that the "bottom line" is the bottom line, and that is precisely why we are focused on yielding the greatest results in the shortest amount of time in personal training sales, profitability and member retention.

The difference between ourselves and other companies selling a personal training business system for fitness centers is that 99% of our competitors use outdated practices that have proved to be less productive than our system. These outdated practices include sit down consultations (even if using visualizations), orientations and orientation cards, fitness assessments, sign ups for consultations, business cards and trainer bio's, etc.

Our company takes personal training and time warps you into the future using sound business practices that have been used by some of the most successful businesses. The difference is we tweak it to our personal training product. Others try to duplicate our business, only seeing the front end of the business, not aware of the middle and back end. You will have the chance to understand every end and angle of your personal training business within the walls of your fitness center and be one step ahead of your competition. We will gladly go head to head with any competitor. Our product is that good!

Our Philosophy
You know the saying- “Lead, follow or get out of the way.” At Alter Ego Fitness Group we Refuse To Follow. We are driven and passionate about fitness and for that matter- personal training. We know that every fitness center member could use a personal trainer at least once, and that is what we prove at every facility in which our system is implemented.

We delight in the fact that our creative and innovative approach penetrates 8-19% of the membership base, while the national average is 2% for one-on-one personal training.

We teach your trainer's to deliver an "Experience" with each personal training session. Traditional personal training will deliver a "program design" and ultimately leave your trainer's with lost business. Come let us show you how our informational tools will take your fitness center to a whole new level.