ABOUT AEFG
CERTIFICATIONS
Fitness Centers Contact Us Today For a FREE Personal Training Diagnostic at Info@ThePTsource.com
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Fitness Centers Contact Us Today For a FREE Personal Training Diagnostic at Info@ThePTsource.com |
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What You Get - Personal Training Business System 
Here’s What You Get: 1. Recruiting, Hiring & Development of Your Personal Trainers You can’t grow your business alone. Learn how we build a staff to maximize their earning potential as well as your club's earning potential. Learn how many trainers you need, where to find them and what to do with them when you get them. These simple strategies will allow you to finally focus on strengthening your other main profit center in your club. 2. Truly Maximize the Potential of Your Current Personal Training Staff Imagine coming to the club every morning already seeing $500 to $5,000 in personal training already sold for the day! With trainers wanting more and more clients, but not having the skills or know-how to do it, we teach you how to maximize their true potential. 3. Managing Leads Learn the how-to's of phone calls and lead generation management, including the when, why and how. 4. Pricing, Compensation, Trainer Levels and Types of Personal Training Offerings No longer will have have to guess at a pricing model for personal training rates, rip off the competition or have a trainer tell you what the pricing should be. Learn from the experts on how you derive to your pricing, as well as, trainer/manager compensation, trainer levels and what offerings your club should have based on your club's demographics and member base. Learn why some clubs should have "group training" while others should avoid it; along with other great information to sky-rocket your profits. 5. Tactfully Manage Personal Trainer's Personalities Learn how to motivate the unstructured workforce of personal trainers, and how to earn their respect with the guidance you give them when you max out their earning potential! 6. Teach Personal Trainers How to Generate Leads Quickly Learn to capture the 80% of personal training business from the fitness floor and the proven customer service-driven methods to generate leads quickly and turn them into personal training clients. 7. Teach Trainers How to Make and Confirm Sales Presentation Appointments We'll show you how teach your trainers how to build value by just selling an opportunity to a member to meet with the trainer for additional help and what to say in the confirmation call that gets them excited to meet with your trainer. 8. Teach Trainers how to Perform Sales Presentations You will find out our SECRET 12-Step Easy, Pressure-Free Process, put together over 15 years, largely based on trial and error, success and failure. 9. Teach Trainers How to Set Follow-up Paid Appointments & Correctly Make Follow-up Phone Calls When asking for the sale, most personal trainers do not know where to begin, or don't even ask for it. We will teach you what to say, how it is done and why. We will discuss the correct follow-up procedure and why it is critical in this process. 10. Building Value During Every Paid Session In the last module, you will learn how to teach your trainers how to go above and beyond their client's expectations, what those expectations are and why you need to know them. Here’s How You Get It:
You will receive 36-months of on-going support in the form of coaching, on-site audits, visual inspections, Q & A with staff as part of the growth process, ensuring total success. When implementing a new program, no matter what its initial success, their must be a continued support to ensure that the program does not fail. Many programs fail in the fitness industry due to the non-compliance of the staff. This is often due to the fact that most managers or owners have other responsibilities and lose sight of their personal training program. It is not the case when you bring us on and have the piece of mind that we are there 100%!
Our Training Specialist will assist in the recruiting efforts, by using our proven methods to fill the applicant pool for personal trainers. At AEFG, with 15 years of experience we have fine tuned our approach to recruiting and hiring personal trainers, as well as, personal training managers. We often find ourselves looking to develop fresh talent who possess the energy, charisma and attitude, and develop them with our proven skill-set training protocols rather than inheriting another club's mediocre personal trainer who is not willing to do what it takes to create a dynamic atmosphere within your club. Our methods have allowed us to build a staff of personal trainers quickly, which allow us to further spend our efforts in developing them further.
Upon arrival at your club, our Training Specialist will conduct training for both current and new personal trainers as well as the manager. The curriculum will be provided in the form of reference materials, discussion and hands-on application of skill-set training protocol, including but not limited to generating leads, performing the sales presentation and creating workouts and relationships that keep your clients coming back for more. The training for the personal trainers is approximately 15-20 hours, scheduled over 1 to 2 weeks. The manager will also participate in the personal training skill-set development , as well as, a separate break-out of manager skill-set development. The manager will learn all the necessary information by reviewing with and watching the Training Specialist perform these job duties and implementing and applying what they learned, while being observed with behavior modification added instantaneously by the Training Specialist to ensure quick results and adherence to the program.
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The goal of the Training Specialist is to develop a strong relationship with the manager, beginning with a structured weekly one-on-one conference call. During their weekly call, they will discuss the monthly personal training budget that has been set; how much revenue the personal training department has brought in and their projected revenues; how many personal trainer recruits they have in the candidate pool versus their monthly hire goal; and discuss any challenges or achievements that have presented themselves. These are like coaching calls, with continued feedback, critique and praise for a total support package.
Your new Training Specialist will guide you strategically to the pricing model for personal training rates that best meets the needs of your demographics, membership base and you, the marketer. The Training Specialist will also guide and inform you as to how a personal trainer is promoted to a new level using a structured system of levels and qualifications for each level, thereby increasing the personal trainer's rates, motivation and earnings, while increasing your profit. How much you charge for personal training, the value at which is perceived with your new personal training service, what you pay your personal trainers all starts at how much the club wants to earn. Learn from the Training Specialist how much to charge your members and the rate at which to pay personal trainers based on the net income you desire. Bonus structures for top production trainers and the manager are carefully examined as well, to ensure benchmarks are exceeded without lowering the net profit dollars. Finally, your Training Specialist will help you decide what personal training programs to offer and when to offer them based on demographics, membership base and income levels.
The Training Specialist will transition all current clients into the WRM along with loading personal training rates, compensation, users, logo and other data. The Training Specialist will then conduct a formal tutorial for all staff users - from admin user to manager user to trainer user. The personal trainers will also be shown the clients functionalities in order for them to instruct their clients on the redemption process of sessions and scheduling. E-mail: brett@thePTsource.com |
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